ALCHEMY MEANING FULL
As the eponymous founder says, the brand seeks the "kind of leadership that values people working together, that values cooperation rather than competition and that makes room for having a full life." Their goal is to create a movement that measurably enhances the worth, well-being and happiness of employees, suppliers, partners and community members.
The sustainable fashion brand has achieved more than $400 million in sales by building its business strategy around the traditionally feminine values of empathy, deep listening and collaboration. Leaders of the world’s largest brands - including Unilever’s Paul Polman and Nestlé’s Paul Bulcke - are embracing shared value as a new business imperative, and sustainability pioneers such as Patagonia’s Yvon Chouinard and Marc Bolland of Marks & Spencer are raising the new reality that there simply is no viable long-term future unless we decouple business growth from our natural resources.įew companies are more committed to redefining value than our client partner Eileen Fisher. One of the most profound impacts of the Great Recession has been the recognition that sustainable growth requires us to create more value with fewer resources and less negative impact on our society and planet. From Profit to Prosperity: Worth Beyond Wealth Similarly, Whole Foods Market is setting a new standard for ecosystem design with its new store in Brooklyn, NY, which features a 20,000-square-foot rooftop greenhouse in partnership with Gotham Greens, a closed-loop energy system that is 60 percent more efficient than traditional stores and upcycled raw materials such as bricks and wood from local sources including the Coney Island boardwalk.Īnd in Brazil, beauty brand Natura’s ecosystem design harnesses the biodiversity of the Rainforest to inspire Sou, a new product line that features 80 percent plant-derived ingredients and packaging that uses 70 percent less plastic based with upcycled material from waste pickers cooperatives. By leveraging ecosystem thinking, the brand has created a global business opportunity with a new line of algal-based soaps that brings consumers “the ultimate natural cleaning system invented by nature, made through science and creativity.” On the island of Majorca, Ecover is designing its business like a natural ecosystem by sourcing ingredients from locally available biomass waste streams and manufacturing cleaning products locally to meet local needs. Companies will drive value by creating ecosystems that integrate benefits to business, nature and society. Bill McDonough calls the 21st century the “ecological century,” and in 2014 we will see the deeper integration of the economy with ecology in a virtuous cycle of innovation and positive impact.
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